There are many benefits to hiring a freelance PR contractor for your business as opposed to a PR agency or a full-time employee. However, most businesses that have never worked with an independent consultant might be skeptical about this idea. The following are some of the advantages you get from contracting a freelance business consultant.
Lower Costs
Let us start with the money factor! A freelancer working for 5 days in a month will cost much less than a PR agency. A freelancer has fewer overhead costs since they don’t have to pay for office space, salaries, heating and water bills, as well as several other expenses that a normal PR organization will incur. Most of these freelancers work from their laptops and could be at home or in a coffee shop for all you know. On the other hand, a full-time worker will need pension contributions, tax payments, sick offs, etc to add to your troubles.
Short-term Contracts
Freelancers save you the trouble of getting into long-term contracts. This can be quite a savior in the event things don’t seem to work and the relationship turns sour. It is easier to discontinue the union and find alternative solutions. This is, however, not possible if you are dealing with a renowned PR agency. Normally, they will suggest that you get into a long-term contract (three months at least), which will compel you to respect the terms of the contract before you can opt out. The same is true for a permanent employee who can decide to take you to court when you suddenly let them go.
Top Level Professionals
Most freelance pr consultants are seasoned professionals who have in the past worked for large organizations at senior positions. They, therefore, have a vast knowledge regarding PR and can provide advice that is just as good as what you can get from a PR agency. This means that your business gets top-quality PR services at a much lower and more affordable cost.
A New Member on your Team
Working with an individual is much easier to get him to join your team in the organization. When you share information and include them in the daily developments of your business for him to find the best PR tactics and strategies; there’s a high chance that they’ll end up becoming part of your organization despite not being an employee. The two of you develop a bond that easily transcends your professional association.
Flexible Contracts
Even though independent consultants appreciate consistent and steady contracts, they are always open to revising the terms of the contracts subject to an organization’s ups and downs. This flexibility will come in very handy when your business is at a low peak and hence needs to reduce the PR budget and focus more on advertising and sales or reduce costs for a few months. A freelance PR consultant is more willing to understand your situation than a PR agency that may not be able to lose a lucrative deal. This is the same response you’ll get from a permanent staff member when you try to renegotiate the employment contract.