You have been around London trying to find a PR firm for your business but aren’t having any success. It’s understandable – with so many of them in the city many people find themselves at a loss when they have to make a decision. There are, however, some questions you can ask that can help you know whether or not you are headed in the right direction:
• How long have you been around? Good PR is all about knowing the right people and this takes time. You will not get very far if you hire a PR firm that has only been around for one or two years. The best PR companies have been in business for at least 5 years.
• What kinds of businesses do you usually promote? Different industries need different kinds of PR. It is important to establish that the PR company that you have in mind has experience with the kind of product that you want promoted.
• How do you measure success? One of the biggest mistakes that you can make with a PR company is to sign a contract before you agree on benchmarks for success. You need to know what success will look like – how many new contacts will they get you? How many of them will buy your product (idea)?
• How will you get paid? This is also important – some PR companies require that clients pay a great amount of money upfront. But what happens when you don’t get the publicity that you seek? You should be looking for a PR company that gets paid when you do. They should not ask you for more than a little money to cover expenses.
Quite Great has been doing PR for many different industries in London for more than 30 years. They can help you get the word out there about your business. Find out more on https://www.quitegreat.co.