KDM Communications isn’t your typical marketing company.  They don’t craft marketing campaigns that are meant to reach the general population.  They create marketing campaigns that are meant to target a specific type of customer.  One of the areas that they specialize in is biomedical marketing.  The biomedical industry has a need for high end scientific and medical equipment.  From hospitals that treat patients, to research facilities looking to make the next big breakthrough, any company or organization in this field needs equipment and supplies they can count on.  If your company manufactures or sells this type of supplies and equipment then you are going to need an effective way to market and promote your products.  There is a lot of competition out there, and if you want to stand out from the crowd it’s going to take some effort on your part.  That’s where KDM Communications comes into the picture.

With biomedical marketing, you need a marketing campaign that is both interesting and informative.  It’s a fine line to walk because a marketing campaign that offers too little technical information will likely be dismissed due to its lack of information.  On the other hand, if you have a marketing campaign that has a tremendous amount of information, but said information is presented in a dry and boring way, then the campaign will also likely fail.  What you need then is a marketing campaign that offers the best of both worlds.  Created a marketing campaign like this isn’t easy.  If it was then everyone would do it.  That’s why you need a company that is an expert in the field of biomedical marketing.  You need a company with a proven track record that can help you to promote your products to the people you want to see them.  You need a company like KDM communications.

If you want to give your Cambridge business a boost there is no better way than to implement a search engine optimisation strategy. Search engine optimisation, or SEO, is the process through which you give your business online visibility. To date it is the most effective marketing method because it targets the online community which is where most people are shopping today. A good SEO strategy will help you target these people and it comes with several other benefits too.

SEO brings you nothing but organic traffic. This means that the users who end up on your site are there because they want to be, not because they were redirected there from another site. They are looking for what you are selling, which means that there is a good chance that they will buy from you. That said, you have to make sure that you have stellar content – users aren’t just looking to buy goods and services, they are looking to buy them from industry leaders. The only way that you can show them that you are an expert in your niche is to give them information that is coherent, interesting and useful.

Another benefit of search engine optimisation is that it buys you trust. Users automatically assume that so long as a website is among the first few links of search results it can be trusted, which makes them more willing to buy.

SEO has a very high return on investment – what you put in now will pay you double or even triple in the coming years, and you will continue to get leads for a long time.

Why don’t you start your SEO strategy by hiring A Head in the Cloud? It is a search engine optimisation company that has been known for success and effectiveness.

There іѕ сеrtаіnlу nо ѕhоrtаgе оf hеаdlіnеѕ оn wearable ѕеnѕоrѕ these dауѕ. “A соntасt lеnѕ mеаѕurеѕ уоur glucose lеvеl.” “Nеw еlесtrоnіс tattoos could help monitor health durіng normal dаіlу асtіvіtіеѕ.” A “hеаdbаnd саn read уоur brаіnwаvеѕ.” Numеrоuѕ wеаrаblе ѕеnѕоrѕ are сurrеntlу оn thе mаrkеt thаt can monitor bоdу data іnсludіng activity and sleep, hеаrt rate, galvanic ѕkіn rеѕроnѕе, аnd еlесtrосаrdіоgrаm (ECG).

What will nеxt-gеnеrаtіоn wеаrаblе ѕеnѕоrѕ do іn order tо succeed?

First, future wеаrаblе ѕеnѕоrѕ should bе “wеаr-аnd-fоrgеt.” After thе sensor is рut on, іt should ѕіmрlу dіѕарреаr іntо thе bасkgrоund and ԛuіеtlу асԛuіrе dаtа wіthоut thе need fоr rесhаrgе, wіthоut dіѕturbіng thе user’s daily life аnd wіthоut оthеrѕ еvеn nоtісіng іt. Inѕtеаd оf wrіѕt-wоrn, futurе unоbtruѕіvе wеаrаblе sensors mау lооk lіkе something thаt іѕ completely indistinguishable from a nоrmаl wedding ring.

Anоthеr promising wау to ѕеnѕе what’s hарреnіng іnѕіdе the bоdу might be to measure chemicals frоm ѕwеаt. Fоr example, researchers frоm thе Unіvеrѕіtу of Cіnсіnnаtі аnd thе University of Cаlіfоrnіа, San Dіеgо аrе working оn wearable ѕеnѕоrѕ thаt саn measure еlесtrоlуtеѕ, mеtаbоlіtеѕ and оthеr mоlесulеѕ from thе sweat.

All homes have curtains, but some homeowners choose not to install net curtains. These are curtains that are made of light, lacy material in light colours. They remain down when you draw the curtains during the day. Although you can buy the straight off the shelf it is best to buy made to measure ones because you can customize them to the size of your windows as well as the decor in your Cambridge home. Made to measure curtains come with several benefits:

• They are a great way to maintain your privacy. If you have only curtains and you draw them during the day anyone from the outside can see you, including your neighbours and even burglars. Net curtains ensure that they cannot.

• Net curtains are a great way to keep dust out of the home in the hot months. This can be especially useful if a family member has asthma or allergies.

• Net curtains are a good way to get light into the room – you are able to maintain your privacy but also enjoy natural light.

• Net curtains are very easy to fit. Most windows are designed with a separate rod for them and all you have to do is pop them on. They are also easy to clean.

• There is a very wide selection of designs that you can choose from. Whatever your taste and decor you can be sure that you will find net curtains to fit.

• Net curtains are quite cheap and they last a long time which means you are getting excellent value for money.

One of the best vendors of net curtains in Cambridge is Cutlacks. They are a local home and garden store that sells very high quality products.

Mass spectrometry is the production as well as the detection of ions when separated as per their mass-to-charge ratios. Today there are modern mass spectrometry tools that are used to analyze glycans both for structural studies and profiling. This equipment is available with mass accuracy and high resolution, which explains why, established healthcare providers like Europa Bioproducts uses them.

It is important to note that a considerably larger amount of ten to twenty times of glycogen is often needed for a single Mass Spectrometry. This is unlike other methods like the HPLC method.

The most widely used technique for mass spectrometry in analyzing glycan is known as the Matrix-assisted laser desorption/ionization time-of-flight. It is commonly abbreviated as MALDI-TOF. Mass weight is the main information that is mainly gained by using this kind of technique. This information can be then used for the purposes of assigning putative monosaccharide structures that are in the pure oligosaccharide.

For linkage and structural analysis of the glycan, the MALDI mass spectrometry technique can be applied alongside glycan sequencing. This is done using exoglycosidase enzymes.

Various matrices and approaches are used to analyze the acidic and neutral glycans by the MALDI mass spectrometry process.

Glycans that are neutral ionize with considerable efficiency using 2,5 DHB –

dihydroxybenzoic, as the matrix in the positive ion status. On the other hand, acidic glycans give poor MALDI spectra when used alongside DHB matrices. This is as a result of variable losses of carboxyl group and sialic acids. This condition can, unfortunately, lead to several peaks.

The glycans are therefore supposed to be analyzed in a negative ion status using matrices provided by mass spectrometry.

The development and subsequent improvements of the mass spectrometry have increased the knowledge that acclaimed health professionals like Europa Bioproducts have.  This has, in turn, facilitated the exploration of useful biological carbohydrates and improved many lives.


The baby products niche is a very competitive one – people become new parents all the time. As someone who wants to succeed in it it is important that you find ways to promote yourself that actually work. Here are some ideas:

• Make use of social media – everyone, even new parents, uses social media. If you can find and engage them there while showing them images of your products you will slowly convert them into leads which you can the convert into sales.

• Use your car as a marketing tool – buy a shade for its back seat window and then have your company name, URL and logo printed on it. Make sure that you have a Baby on Board sticker prominently displayed.

• Go where the parents are – you need to hang out in places like lamaz classes where you can engage soon to be parents when they are relaxed. Talk to the people who manage the classes about putting pamphlets there for soon-to-be parents to pick up.

• Find the best parent magazines and take out an ad. If you have a great story that the magazine can write about let them know – it will give you more publicity and make your brand stronger.

• Find a blogger who also targets parents and make a deal with them – he will promote you to his list and you can do the same for him.

• Ask new customers to refer other parents for a discount or for something special for their baby.

• Attend events where parents meet such as workshops and conferences – they are a great place to get leads from.

Alternatively, you can hire a PR company such as Quite Great! to do your promotions for you. They are a UK based company that have done PR for more than 20 years with great success. Better yet their prices are unparalleled.


When it comes to heating your home, you have a plethora of options available to you. Thanks to advancements in technology there are several good heating options for your home. The bad part about this is that it is easy to get confused with so many options and end up choosing an option that is not the best option for your home. In order to prevent this from happening you have to do a fair amount of research and have a good understanding of how your home is built. This discourages a lot of people from learning about their home and different heating units. This usually results in them taking a recommendation from someone who does not have adequate knowledge which leads to a faulty heating system. One heating system that works for literally any home and is widely considered the best is air source pump heating. This method of heating is recommended for several reasons. Below is a list of reasons to buy an air source heat pump for underfloor heating.

Reasons To Buy An Air Source Heat Pump

  • Cheaper To Fuel Than Traditional Heating
  • Ability To Add A Supplemental Income Stream
  • Retain Heat Better Than Other Underfloor Heating Systems
  • Easy Installation And Setup Process
  • More Consistent Heating Temperature And fewer Fluctuations

Cheaper To Fuel Than Traditional Heating

Everyone should be concerned about costs when it comes to a heating unit. Air source heat pumps require considerably less fuel than all other methods of heating. This results in you saving a ton of money.

Ability To Add A Supplemental Income Stream

Renewable Energy Incentive programs are programs sponsored by the government to encourage the use of renewable energy system. Air source heat pumps are renewable energy systems and you can get rewarded with a cash incentive.

Retain Heat Better Than Other Underfloor Heating Systems

Thanks to the way in which air source heat pumps circulate air, they are able to create an environment under the floor that retains heat better than other systems.

Easy Installation And Setup Process

Air source heat pumps are easier to set up than any other type of heating system. Even beginners can install these systems by themselves.

More Consistent Heating Temperature And fewer Fluctuations

Air source heat pumps dispense heat at a lower rate, but they never stop dispensing it. This constant spread of heat at a low rate results in more consistent heating and few fluctuations.



White net curtains offer anyone the opportunity to put up some window coverings that offer some privacy while still allowing sunlight to pass through and illuminate your home.  While heavy duty curtains or blinds offer more privacy they do so as the expense of blocking out most of the natural light coming in from outside.  This is hardly ideal since having a dark home can lead to you feeling less happy and having your energy levels drop.  In fact without sufficient sun exposure you could end up suffering from Vitamin D deficiency, which can cause a whole host of health problems.  The great news though is that there is a way for you to keep nosey neighbors from peeking into your home while still allowing that all important sunlight to come in.  That way is with white net curtains.

When you decide that you are ready to get some white net curtains for your home your fist stop should be to go to Cutlacks.  They offer a wide range of different styles of white net curtains with different patterns.  That means that no matter what your personal taste is, or how your home is decorated, you can still find exactly what you are looking for.  With two stores located in Cambridge there’s a good chance that one of them is near enough to you to make your trip convenient.  Once you arrive at one of their stores you will see the different white net curtains they offe so you can pick the one that best fits your needs.  If you need help you can speak to one of their knowledgeable associates and they can help you to pick out the white net curtains that are right for you.  Once you have made your decision they will cut them from the roll in front of you, and then you can head home to see how they look once you have them put up.

A heart rate monitor is used to monitor the rate of your heart as the name suggests. The heart rate monitor has gained popularity among the fitness community. The monitor is very advanced such that you can now easily wear the strap around your chest and the signals can be easily get transmitted via Bluetooth to the receiver. The heart rate monitor works by sending an electrical signal via the muscles of the heart when the heart beats and also causes a contraction or a single heartbeat. The electrical signal can also be detected through the skin hence the use of the chest strap that is used to monitor the heart rate which should specifically be in contact with the skin. When the heart rate activity is recorded by use of electrical signals, the scientific name for this activity is Electrocardiography.

The shiny plastic part at the back of the chest strap contains electrodes that are used to pick up the electrical signals which are then sent to the transmitter through the clip. The signal is then transferred continuously by use of the Bluetooth to the receiver. The heart rate monitor Bluetooth requires a transmitter and a receiver to fully conduct its role, and it is common in these days for a cellular phone act as a receiver where the data is interpreted and displayed. However, for you to get better heart rate monitor reading, there are various things that you need to ensure are in good order. They include:

• Tighten the chest strap and ensure that the electrodes are not moving.

• Ensure that your battery is new or is performing better.

• Large chest hair can prevent you from getting an accurate reading.

• You should ensure that the sensor pads are slightly moistened by water or recommended type of gel for excellent connection.

The heart rate monitor is highly beneficial especially if you are training. The readings or data will enable you to know if you are working too hard in your training sessions. By monitoring your heart rate, you will be able to determine the rate at which you are training and whether you should slow down or work harder. You will also decide on whether you will take some days off the training when your heart rate is very high, and it is taking too much time to slow down. The heart rate monitor Bluetooth is excellent in ensuring that your heart and body is in good health through easy and quick checking of the heart rate.

Search engine optimization has come a long way in recent years. No longer is SEO marketing simply relegated to strategic keywords and link-building. In fact, today’s SEO is a comprehensive and cohesive package of innovative and cutting edge marketing tools. This includes social media marketing, along with mobile optimization and content creation. With the latter, however, long gone are the days of lengthy and extensive content. Today’s content has to be precise, concise, and easy to scan and process. As an industry leader in SEO digital marketing, Ahead in the Cloud is a reputable agency that has helped countless brands secure visibility and validity across Google and the Web.
Ahead in the Cloud SEO Services
Ahead in the Cloud features a wide array of SEO services for all new and existing clients. This includes digital marketing on Google and the Web, along with generating higher visibility and stronger leads. This helps small to medium sized businesses become competitively viable in any industry or niche. It also helps these companies and brands grow and flourish across the Web. For any web marketing campaign to succeed, social media integration is also essential. With over 1 million companies now listed within these platforms and networks, it is imperative for any sized company to have a strong social media presence. This helps generate a lasting buzz about your products and services. It also helps ensure:
•    Higher page rankings on Google
•    Links that connect visitors to the products and services they seek.
•    Better visibility on local search results – citations – Google maps.
•    Recurring web traffic – stronger conversion rates – loyal clients and customers.
•    E-learning for remote staff and employees.
•    Relevant and high-quality content that effectively attracts and engages core, niche, geo-specific, or mass audiences.
Mobile Optimization
As part of Google’s recent updates and changes to algorithm, all sites and online venues must now be optimized for mobile viewing. This allows your site or online store to be accessed via wireless, remote, or digital devices. This plays a crucial role in securing a strong presence at the grassroots level. The result is higher customer patronage at the local level, along with visibility on area maps and business listings. Without a strong local presence, it can be difficult expanding your brand to regional, national and even international prominence. Ahead in the Cloud has the tools and expertise to mobilize any site, blog, or online commercial store.